Founder & Digital Innovator
Building solutions that bridge the gap between technology and user experience, from AI-driven retail to vital communication aids.
My Mission
My mission is to build intuitive, technology-driven solutions for complex human challenges. From revolutionizing the cannabis retail experience with AI to enhancing accessibility for vital speech therapy resources, I am driven by a passion for creating tools that empower businesses, educate consumers, and foster community. My work is dedicated to not only solving problems but also to setting new industry standards and making a lasting positive impact.
Current Ventures
Budtender Buddy
Founder (June 2025 – Present)
Budtender Buddy is an AI-powered cannabis sommelier designed to demystify the retail experience. By analyzing customer preferences against a vast database of product information, it provides personalized, expert-level recommendations in seconds.
The Vision:
- To eliminate the "paradox of choice" for consumers, empowering them with the knowledge to make confident purchasing decisions.
- To serve as an indispensable tool for dispensaries, ensuring consistent service, increasing sales, and providing valuable data insights.
- To set a new global standard for cannabis retail, starting in Ontario and expanding to markets worldwide.
Destination Communication
Administrative Director & Co-Founder (April 2023 – Present)
Destination Communication was co-founded to address a critical gap in pediatric care: the accessibility of speech therapy resources. We provide parents and caregivers with the tools and information needed to support children facing speech challenges.
Our Impact:
- Championing the adoption of intensive therapy models, which are proven to deliver faster and more effective outcomes than traditional, less frequent sessions.
- Contributing to ongoing research by evaluating therapy models and providing data-driven insights to the therapeutic community.
- Building a supportive network for families, ensuring they have access to the aids and knowledge required to help their children thrive.
Education & Certifications
Carlow Institute of Further Education
Level 5 Business Studies & Digital Marketing (Graduated with Distinction)
Achieved top marks with distinctions in Digital Marketing, eBusiness Studies, Business Administration, and more. Gained practical experience by designing and building a commercial website for a local business as part of the curriculum.
Key Certifications
- CannSell Standard Certification
- Fundamentals of Digital Marketing (Google)
- Managing Virtual Employees
- Private Security Authority Licenses (01B & 02C)
Thought Leadership
The Future of AI in Retail
Data has long held immense value, primarily for targeted ads. With the advent of AI, shopping platforms can now use customer data to make incredibly precise product suggestions. Imagine buying shoes and later getting an AI-powered recommendation for a shirt that perfectly matches.
Solving the Paradox of Choice
Compared to years past, choice is now abundant. While welcome, this can be paralyzing. How do you pick the right option? The key is to present consumers with the information they need to make an informed decision and provide data-driven suggestions to narrow their options.
From Security to Startups
A background in security operations teaches invaluable lessons for entrepreneurship: proactive risk assessment, clear communication under pressure, and the ability to build resilient, trustworthy systems. These principles are the bedrock of any successful startup.
Professional Experience
Canna Cabana
Retail Shift Lead
Led and trained budtending teams, managed daily store operations, and ensured strict compliance with AGCO and Health Canada regulations.
Kennedy Security
Security Operations Centre Controller
Directed security operations for high-profile clients like Intel and Ryanair, overseeing a workforce of over 60 personnel.
Beccy Baking
Web Design Strategist
Executed end-to-end website construction, from client consultation to launch, while refining SEO strategies based on traffic analysis.
Get In Touch
I'm always open to discussing new projects, creative ideas, or opportunities to be part of something revolutionary. Feel free to reach out.